Ad & Media Strategies

Good news for all of you media planners out there working with Google Ad Planner: the much-awaited interface redesign has finally arrived. As per Google's...

Industry Moves Toward Goal of Standardized Reporting, Fulfillment Across a National Footprint; Specs Part of Advanced Advertising 1.0 Architecture LOUISVILLE, Colo. - CableLabs® announced the...

Bank of America, Cleveland Clinic, CNA, Frito-Lay, and Mercedes-Benz Leveraging New Formats to Achieve Online Marketing Goals NEW YORK, NY - The Online Publishers Association...

VideoSense 2.0 Applies Unparalleled Metadata Intelligence to the Creation, Aggregation and Distribution of Digital Media Company Previews Breakthrough Free-Form Video Search Technology RESEARCH TRIANGLE PARK, N.C....

35,000 Houstonians Struggle with Hunger Every Day HOUSTON - The Ad Council’s Houston Leadership Committee, in partnership with Feeding America and the Houston Food Bank,...

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced it had been selected through a contract with Wireless...

Integrated solution will enable pay-TV operators to deliver personalized and contextual offers, promotions and recommendations of relevant content to subscribers across multiple platforms Proof of...

Grows Customer Base 500% in Six Months, Opens UK Office and Data Center NEW YORK - AdMeld (www.admeld.com), the leader in ad network optimization for...

Standards-based Approach Enables Real-time Localization of Ads Using Digital Overlays SAN FRANCISCO & SUNNYVALE, Calif. - RGB Networks, the leader in network video processing, and...