Ad & Media Strategies

Samba Natarajan to Focus on Singtel as CEO, Strategic Portfolio and Amobee Board Member REDWOOD CITY, Calif. -- Amobee, a global leader in advertising technology...

Campaign aims to raise awareness of the dangers of online piracy after research shows a majority of the pirate websites pose considerable risks The Premier...

Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps WASHINGTON, DC – Online criminals who offer stolen movies, TV shows, games,...

Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts NEW YORK — RTB House, a global company...

As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation,...

The publication is now available to view on the European Commission’s website London, UK: A large-scale study of the impact of a Memorandum of Understanding...

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August. That’s according...

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This...

Adjust customers can now benefit from integrations with Salesforce Marketing Cloud, enabling mutual customers to streamline marketing decisions SAN FRANCISCO — Adjust, a mobile marketing...