Ad & Media Strategies

Altice USA, Charter Communications, Comcast, Cox Media, DIRECTV, DISH Media, Frontier Communications and VIZIO to Participate in Initiative NEW YORK -- Several of the top...

- Merkle Launches Performance Creative Playbook, Exploring Creative Performance in the Age of the Customer- Merkle to host webinar in August to discuss key...

Highly attractive ROAS for smaller suppliers in first phase of rollout  CitrusAd is today announcing expansion of its partnership with Ocado Retail that will deliver a retail media...

LONDON -- The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching...

London UK: Award winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting...

The below is a statement by Lukasz Wlodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, at RTB House - providing his...

The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns IRIS.TV, the leading video data platform, and PubMatic,...

Belfast, Northern Ireland: Loud Mouth Media, a multi-award winning digital performance marketing agency, is proud to announce that it has been awarded the Silver...

Taboola Begins Trading on Nasdaq Under Symbol “TBLA”;Follows Strong Q1 Earnings with Raised Full-year Expectations for Revenue and Profit, Company Is A Leader In...