Ad & Media Strategies

Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will include Adverty’s seamless In-Play™ formats within its increasingly...

London, UK: IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy. White Bullet will track advertising...

To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM...

Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes TYSONS, Va. & NEW YORK -- TEGNA Inc....

IRVINE, Calif. -- Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®,...

The company also releases the Black Digital Fact Pack, the first in-depth analysis of Black American’s online behaviors and attitudes following a tumultuous year SANTA MONICA,...

The branded audio trailblazer fuels strategic growth in Austin, Boston, Houston, Los Angeles and San Diego markets with the addition of team members boasting...

NEW YORK -- Clarion Capital Partners, LLC (“Clarion”) announced today that it has completed a strategic investment in Ad.net, Inc (”Ad.net”), a leading provider...

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic Zeotap, the leading Customer Data Platform, has launched a new integration...