Ad & Media Strategies

LONDON -- WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. “Expanding our business in...

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK -- MAGNA Media...

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per...

Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK -- MiQ, the world’s largest...

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK -- Sourcepoint, the data...

Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS -- Terminus, the leading...

New initiative to combat gender bias in marketing and advertising through education NEW YORK - DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media...

New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J. -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has...

Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) NEW YORK -- Smartly.io, the leading digital advertising platform for creative...