Ad & Media Strategies

New Partnership Enables Marketers with a Data Activation System to Target Audiences Across Mobile SAN FRANCISCO - Velti (NASDAQ: VELT), the leading global provider of...

Former Head of Sales at 24/7 Real Media to be first employee in Italy LONDON - Leading advertising automation company Rubicon Project® has selected Patrizio Zanatta,...

Survey Finds Marketers See Online Personalization as Vital for Business Performance, but Nearly Three-Quarters of Marketers Don’t Know Where to Start or How to...

Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK – Solve Media (www.SolveMedia.com) issued its...

Audience Targeting Budgets to Increase by an Average of 38% as the Influence of the 3rd Party Data Ecosystem Grows New York, NY – eXelate,...

3scale enables any company to easily distribute, manage and monetize their APIs via its Freemium API Management offering SAN FRANCISO, CA – 3scale (http://www.3scale.net), the...

Key Findings Show Impressions with Third Party Data Drives Pricing, While Retail and Financial Services Industries Top Advertising Spenders NEW YORK - Index, a division of...

New Guidelines Will Simplify Development of Mobile Advertising NEW YORK - In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines...

Forbes.com U.S. Traffic Grows to Approximately 17 Million, a 9 Percent Increase from February 2013 and a 40 Percent Gain from March 2012 NEW YORK...