Ad & Media Strategies

Data from More than 1 Million U.S. Mobile Phone Users, 400,000 Tablet Owners and 150,000 Connected Device Households Power comScore’s Multi-Platform Reporting RESTON, VA – comScore...

Acquisition of HomeGain further strengthens Reply.com's local advertising marketplace and will provide HomeGain advertisers access to significantly more consumer traffic SAN RAMON, CA – Reply.com,...

Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad...

New offering boosts buyer confidence with independent verification London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...

Mediaplex’s Founder & CEO Joins Overture’s founding CFO at Leading Advertising Automation Company LOS ANGELES - Rubicon Project CEO and Founder Frank Addante has named former...

Two ‘Meet the Experts Roundtable Forums’ give attendees a unique opportunity to learn, network and share information with their peers and leading industry specialists SES...

Single Media Buy To Simplify Cross-Platform Rich Media Advertising SUNNYVALE, Calif. - GoldSpot Media, the industry’s leading 3-screen digital rich media advertising company, launched their Digital...

AdTheorent’s Real-Time Learning Machine™ Delivers Massive Lift in Real-Time Bidding Campaigns for Leading Brands; New Paradigm in Big Data Analytics for Mobile Marketers NEW YORK - AdTheorent,...

Republic Project’s “Fire Blaze” Technology System Merges Display, Native & Social Ad Formats While Integrating Best Practices From Previous Rich Media Efforts LOS ANGELES - PulsePoint,...