Ad & Media Strategies

A new case study examines how Adfonic relies on the Aerospike real-time NoSQL database to process more than 100 billion global ad impressions per month across nearly 250 million unique mobile users. The full Adfonic case study is available at: http://www.aerospike.com/why-aerospike/customers.

Incisive Media announced that the preliminary agenda for SES New York 2013, taking place March 25-28, is now live. Thousands of marketers and agency professionals are expected to gather at the Marriott Marquis for the leading digital media marketing conference.

MediaMath, the leading global digital media-buying platform, announced it has acquired mobile and video in-game ad platform Tap.Me. By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.

Mediaspectrum’s Solutions, Used Together With Finance and Analytic Applications from SAP, Provide Groundbreaking Advertising-Revenue Functionality for Digital and Mobile Publishers in the Cloud BOSTON - Mediaspectrum announced...

UK based media technology company MirriAd, which specialises in digital brand integration in broadcast and other professionally produced content for both online and television platforms, together with their in region partner Whisper Media, announce the expansion of Digital Brand Integration services covering local and regional productions in South East Asia, including Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam.

Yahoo! Inc. (NASDAQ:YHOO) revealed the annual list of top searches. Yahoo!’s Year in Review 2012 reflects the daily search habits of users and offers a glimpse into the social trends, compelling newsmakers, top stories, and viral fads of 2012 based on what millions of people searched for. It is clear when looking at the top search habits that partisan politics, the Olympic Games, a seesaw recovery, and a galloping Korean pop singer captured the world’s attention.

minteye (www.minteye.com) today announced its product, SLIDING CAPTCHA, the first ever security and advertising cross platform that replaces hard-to-read, type-in CAPTCHA with a visual, branded message solved without typing. minteye’s CAPTCHA solution offers an enhanced, enjoyable user experience; connects consumers with a brand; generates new advertising revenue for site owners and delivers increased security for Web interactions.

ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs), announced that it is now providing more than 200,000 activated dashboards for SMBs to access, track and monitor marketing initiatives and results. Through more than two dozen partners, Fuel Station addresses the challenge SMBs face in maximizing online marketing spending, tracking campaign effectiveness and reducing the time necessary to analyze campaign data.

T3, one of the largest independent advertising agencies in the United States, today announced the appointment of former Mediabrands Audience Platform (MAP) vice president Greg Pomaro to senior vice president, executive media director at the company’s San Francisco office.