Ad & Media Strategies

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 37 days of the November–December 2012 holiday season. For the holiday season-to-date $26.6 billion has been spent online, marking a 13-percent increase versus the corresponding days last year.

Like many essential tools in the interactive advertising industry, tagging has matured and evolved into a complex ecosystem that provides publishers and advertisers with massive benefits and insights – but also poses a series of technical and operational challenges. “Site Tagging Best Practices,” released today for public comment by the Interactive Advertising Bureau (IAB), meets these issues head on.

Global media communications agency Havas Media is developing, in partnership with top innovative companies and industry specialists, a video series exploring nine burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways. Trend areas include progressive screens, social shopping, cashless commerce, augmented learning and life tracking.

24/7 Media, a global leader in digital media & technology, announced today two promotions in Corporate Strategy and Development, the team responsible for the company’s partnerships, acquisitions and product development. The moves signal the increasing importance of these activities to the strategic goals of the company.

Social Reactor, the premium social engagement platform, today announced its official launch after a successful beta program. Social Reactor provides advertisers with access to more than 250 million engaged followers of social influencers and celebrities on social media platforms such as Twitter and Tumblr, enabling brands and marketers to effectively target and engage with their audience.

NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced the launch of VUKUNET in the European market. VUKUNET is the ad serving platform for Digital out-of-Home (DOOH) networks presented to the European public for the first time at ISE 2012 in Amsterdam.

ACTIVE Network (NYSE:ACTV), the leader in cloud-based Activity and Participant Management™ (APM), today released new insights into the relationship between online social interactions and offline activities. The ‘Beyond the Click’ survey of 500 consumers commissioned by ACTIVE found that, on four out of five top social platforms1, over 50% of users have taken offline action directly as a result of an online interaction. The findings suggest that, by connecting online behaviors to offline activity, organizations can grow their customer base, increase revenue and drive greater participation.

The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.

Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, announced that Derek Sidebottom has joined the company as Vice President of People. With over 15 years experience running human resources for large technology companies and startups such as Kabam, Electronic Arts, and Corel, Sidebottom will be responsible for all aspects of hiring, growth management, and employee benefits at Rocket Fuel.