RTB Advertising

NICE PEOPLE AT WORK helps ad-driven businesses to enhance the quality and effectiveness of their advertising campaigns thanks to its new innovations BARCELONA, Spain -...

Adding Substantial Scale and Accelerating Growth in Mobile Advertising BERLIN, GERMANY - RNTS Media N.V. ("RNTS"), the parent company of Fyber GmbH ("Fyber"), a leading mobile...

In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...

ID will help with efforts to bring transparency to digital ad supply chain; sovrn assisting Trustworthy Accountability Group in developing industry-wide Payment ID system BOULDER,...

Over 300% growth in header bidding year-over-year 180% growth in mobile volume year-over-year Over 50% of OpenX total global volume is now mobile LOS...

Q2 touts new highs in programmatic impression volume; viewability increases and non-human traffic continue to decline London - The Accordant Media “Programmatic Media Market Pulse:...

Tipico chooses Adform to exclusively provide all ad serving technology, centralizing data for all digital advertising needs and builds foundation for an in-house data-driven...

Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM - PubMatic, the automation solutions company for an open digital media...

Viant Advertising Cloud® Goes Self-Service Programmatic London, UK — Viant, a Time Inc. people-based advertising technology company, announced that after completing a successful integration, the...