Automated Guaranteed. Part 2: What does it mean for sellers?
In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...
The Next 8 Years Of Ad-Tech Is About Direct To Advertiser Sales Technologies And...
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display...
Simpli.fi Shares Predictions for Programmatic Advertising in 2016
Company foresees continued adoption of programmatic, strong growth of native and multi-channel advertising, and increasingly sophisticated buyers driving the local programmatic space in 2016
FORT...
Automated Guaranteed. Part 1: What does it mean for buyers?
A whole host of recent events, M&A activity, and industry articles confirm that “Automated Guaranteed” has now cemented itself in the industry as a...
Chargeads Introduces Industry’s First DSP for the Publisher
ChargeAds, a provider of advertising automation technology, today announced the availability of its new trading platform, purposely built for publishers to better service demand...
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