Digilant Serves Ads through Facebook Exchange Real-Time Bidding System
Advertisers Can “Do Better Advertising” by Delivering Highly Relevant, Time-sensitive Messages to Key Audiences BOSTON - DigilantTM, the leading media-buying platform that enables marketers to “Do Better Advertising TM,”...
Real-Time Bidding Spend in Online Video Advertising to Hit $1.14 Billion in 2014
Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER - According to...
Xaxis Brings Programmatic Buying to Digital-Out-of-Home with Debut of Xaxis Places
Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences NEW YORK - Xaxis, the...
SiteScout Launches Industry’s Leading Digital Media Buying Guide for Marketers
Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.
Sonobi Attracts Top Talent to Drive Sales
Paul DeBraccio and Dennis Martin Join Sonobi Media to Boost Overall Sales and Manage Increasing Global Demand from Agencies and Publishers Winter Park, FL. –...
The Trade Desk’s RTB Reach Increases with Addition of Facebook Exchange
The Trade Desk announced that the Facebook® Exchange (FBX) will be available to all of its clients.
OpenX Selected by AlwaysOn as OnMedia Top 100 Winner
OpenX recognized for creating new opportunities in advertising and publishing LOS ANGELES - OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology,...
Quantcast Appoints Matt White as Director, Agency Sales
Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.
Interview: Adform CMO Martin Stockfleth Larsen Discusses the Current Display Advertising Market and Adform’s...
Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform's expansion has put the company in the spotlight once again. CMO Martin Stockfleth Larsen shares with us some insights into the current state of display advertising and explains how the Adform platform is radically different.
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