Ad Metrics

NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the...

Local tech company Metricsflow recently backed by Silicon Valley-based VC fund GoAhead in push towards a more privacy-friendly user experience on the web. ST. JOHN’S,...

Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale NEW YORK -- Xandr today announced the launch of...

Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time MOUNTAIN...

Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts NEW YORK — RTB House, a global company...

Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions CHICAGO -- NielsenIQ, the industry leader in global measurement and data...

PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI  REDWOODCITY, Calif. - PubMatic (Nasdaq:...

McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clientsFounder Tyson Quick assumes role of chief growth...

Integrated omnichannel planning and activation meets real-time brand measurement and optimization SAN FRANCISCO -- Quantcast, a global advertising technology company, announced the launch of a...