PubMatic Launches Benchmark Ad Network Pricing Index
Index Shows Niche Web Sites Outperform Larger Web Sites, Social Network Monetization Low But Growing
PALO ALTO, Calif. – April 7, 2008 – PubMatic (www.pubmatic.com),...
Collective Media Launches Ad Network Management Platform (AMP)
AMP empowers the world's most prominent publishers to create and manage their own vertical networks
NEW YORK – MARCH 24, 2008 – Collective Media, a...
Turn Launches the Turn Smart Market and Opens Doors for Publishers
The new Smart Market automates the traditionally manual process of ad targeting to deliver true performance results for advertisers and maximum revenue for publishers
Redwood...
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping
New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.
REDMOND, Wash. — Feb....
AdvertSERVE and AdvertPRO Ad Delivery Systems Receive Upgrade
PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced a new upgraded version of both AdvertPRO and AdvertSERVE online advertising delivery and tracking systems. AdvertPRO...
New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics
CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose...
To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.
Advertisement
Featured
Advertisement
Sponsored
Advertisement