Ad Metrics

Custom Digital Streaming Audience Survey Reveals 25-54 Audience Concentration across 14 Formats; Opt-in Rate a Stunning 47.9% Surprise! CHR is Really a 25-54 Demo Online! NEW...

Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both...

New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores Search Engine Strategies Chicago 2009 CHICAGO - Ad...

Predictions regarding media, ad, and content trends in 2010 were recently put together by national (U.S) multi-platform media firm Cross MediaWorks’ CEO Marc Krigsman...

Retailer Advertising Activity Doubles 4th Quarter 2008 Volume SAN FRANCISCO - Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds...

Traffic Quality Benefits Drop Directly to the Bottom Line AUSTIN, Texas - Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement...

Search Engine Strategies Chicago 2009 CHICAGO - Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page...

Clickable Also Wins Separate Award For Community Innovation From The Society For New Communications Research NEW YORK - Clickable, the platform that makes online advertising...

Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data NEW YORK - Millward Brown’s Dynamic...