Ad Metrics

Trending Significantly Higher Than Online Sales Growth MADISON, Wis. - When consumers went looking for their holiday bargains this year, more than ever before turned...

Real Life Lessons in Maximizing Advertising ROI Online SOMERVILLE, N.J. - Adblade, the web’s largest premium only advertising platform, serving ads on over 1000 premium...

Corresponding To 11.7 Percent of the Total Digital Advertising Market DUBLIN - Research and Markets has announced the addition of Berg Insight AB's new report...

New Devices Running the RIM and Android Operating Systems Generating an Increasing Share of Requests SAN MATEO, Calif. - AdMob, one of the world's largest...

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...

CPC Rates Rising as Spend Shifts among other Search Engines; Google Remains Dominant, But Others Growing Share in Local IRVINE, Calif. - WebVisible, Inc., a...

Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments New York, New York — Eyeblaster, the leading independent provider...

Demand-side Technologies Like Real-Time Bidding Present New Risk for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into...

Improves Process of Buying and Selling Vibrant Digital Advertising Platform NEW YORK - The lightning-quick pace of innovation in digital video ad platforms and tools...