Ad Metrics

Ad Network Releases Industry’s First Comprehensive Content Filtering Solution; Incorporates IBM Proventia® Web Filter as Key Component of Evolving Technology Portfolio Designed To Meet...

Reprise Media Releases 5th Annual Super Bowl Search Marketing Scorecard, Measures Integration of TV Commercials with Search & Social Media Marketing NEW YORK - Super...

PubMatic Issues White Paper Detailing New Technology PALO ALTO, Calif. - PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers,...

CallFire platform traces telephone calls back to specific ad campaigns. LOS ANGELES - CallFire™ announced free 1-hour Call Tracking consultations for companies interested in tracking...

Click Fraud Traffic from Botnets Breaks New Barrier Growing to 31.4 Percent AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for...

- Global Marketing Effectiveness Tracking company warns of low effectiveness level of advertising campaigns - LONDON - The Fournaise Marketing Group, one of the global...

PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced a new upgraded version of both AdvertPRO and AdvertSERVE online advertising delivery and tracking systems. AdvertPRO...

Worldwide iPhone Requests Grew 52 Percent From October to November SAN MATEO, Calif. & LONDON - AdMob, the world's largest mobile advertising marketplace, highlighted growing...

New Widget Delivery Platform Extends the Reach of MIVA’s Expanding ALOT Brand NEW YORK - MIVA Direct, Inc., the toolbar, homepage and content division of...