Ad Serving

Facebook and Microsoft have recently confirmed that they reached an agreement in which Facebook acquires the Atlas Advertiser Suite from Microsoft. A leader in...

CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau...

AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-level transparency from its publishers, content classification into IAB ad categories powered by Peer39, click fraud monitoring by Adometry, a Publisher Floor Price Recommender developed in-house, and the AdBrite Intelligence campaign and audience measurement tool for advertisers.

Ad-Juster recently added the capability to break out data by ad unit (aka site and zone) in DFP Premium. If a digital publisher delivers creatives...

Hewlett-Packard’s Manoj Goyal Appointed Senior Vice President, Engineering & SAP’s Nicholas Cumins Appointed Senior Vice President, Products, To Expand OpenX Digital Monetization Platform LOS ANGELES...

DMG to use Amobee PULSE to monetize mobile advertising inventory for publishers and ad networks worldwide RA'ANANA, Israel and REDWOOD CITY, California – Amobee, the global...