Ad Serving

NDN, the online video platform that powers the profitable newsroom, today announced Kevin Gentzel as its new chief revenue officer. Gentzel will leverage over 13 years at Forbes to elevate NDN’s national advertising sales and marketing efforts as NDN expands strategic relationships with leading online news publishers and media websites.

eyeReturn Marketing, a leader in the Canadian Real-Time Bidding (RTB) market, announced today an agreement with AppNexus, the world leader in real-time advertising technology, to license AppNexus Console in order for eyeReturn’s DSP, eyeDemand, to enhance and add value to its data-driven, dynamic optimization engine. This agreement will also work to vastly extend eyeDemand’s foothold, extending its reach into the US market.

OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, announced that it will support the buying and selling of the Interactive Advertising Bureau’s (IAB) new online ad units through OpenX Enterprise, the company’s Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units (the “Rising Stars”) and are the first such units to be approved by the IAB since 2003.