Audience Targeting

Launches “next generation” Audience-Aware SDK™, Audience Insights & enhanced Audience Amplifier™ REDWOOD CITY, Calif. - YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising...

New Monetate product puts BlueKai into action for smarter, data-driven experiences – beginning with the first interaction with every customer. PHILADELPHIA – Monetate launched LiveAudience,...

53% of Digital Advertising Impressions Ineffective, According to Company Research STAMFORD, Conn. - InsightExpress, a leading provider of media analytics and marketing accountability solutions for brand...

Shiny Ads Direct solutions increasingly automate the buying and selling of premium guaranteed advertising NEW YORK, NY, and TORONTO, ON – Shiny Ads, the innovator...

Advanced TV audience measurement service provides high-quality return path data projecting to a large national footprint, integrated with purchase behavior for key sectors NEW YORK...

Partnership Enables a2x Advertisers to View Targeting Data from Multiple Third-party Sources in a Single Interface LOS ANGELES - Triton Digital, a leading technology provider for...

Enables marketers to leverage site data for increased reach and sales  SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the...

DUSSELDORF, Germany - Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins...

Combines the reach of traditional TV advertising with the audience targeting capabilities of digital video across screens SAN MATEO, Calif. — Adap.tv, the technology partner of choice for...