Future PLC Launches First-Party Audience Data Platform
Marketers can now easily reach 350 million high-intent users across 130+ digital brands
LONDON and NEW YORK — Future plc, the global platform for specialist media, announces...
Amobee and Lotame Unveil Partnership for Global Social Audience Activation
Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning
REDWOOD CITY, Calif. & NEW YORK --...
The Trade Desk and Semasio Expand Their Partnership to Give Advertisers the Power to...
● The Trade Desk now offers Unified Semantic Targeting, which integrates Semantic Contextual Targeting with Semantic Audience Targeting, combining current content consumption with previous interests.
● Omnicom...
Nielsen Joins Forces with Talon Outdoor to Deliver Data-Driven Out Of Home Advertising Campaigns
London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining...
FullContact and LiveIntent Create an Integrated Solution Providing Online and Offline Identity Resolution at...
Empowering publishers, brands, and technology providers with real-time person-level marketing capabilities, without relying on third-party cookies
LiveIntent, the people-based marketing platform powered by the email...
Kantar and LiveRamp Join Forces to Provide Enhanced, Privacy-Conscious Consumer Segments for Online Activation
London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to provide hundreds...
Advertisers Can Use Data Insights to Drive Reach and Build Brands in the Current...
Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets.
NEW YORK --...
Kibo Announces AdLink to Personalize the Post-Click Experience
Kibo’s Monetate connects targeted advertising with personalized marketing
DALLAS -- Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool...
Broadsign and AdMobilize Partner to Provide AI to DOOH Networks
--New partnership enables integrated ad campaign performance analysis and audience reporting--
Miami, FL and Montreal, CA — AdMobilize, the world’s #1 audience intelligence company powering...
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