Dick O’Hare Launches Local Yokel Media, Internet’s First Hyperlocal Online Ad Marketplace
Unique Cartographic Technology Brings Media Buying Efficiency and Scale to Target-Defined Local Service Areas
New York - Digital media industry veteran Dick O’Hare today launches...
Digital Spy Selects aiMatch for Fresh Approach to Ad Serving
Top Entertainment Site Uses aiMatch’s Ad-Serving Platform to Target Audiences Advertisers Demand
RALEIGH, N.C.- aiMatch, the intelligent ad-serving platform for online publishers, announced that it...
ChoiceStream Launches CRUNCH, Industry’s First Custom Audience Platform
Powered by Real-Time Consumer Intent Behavior and Ad Response
Cambridge, MA - ChoiceStream®, an innovator in online personalized marketing solutions for major brands, launched CRUNCH,...
GroupM Launches Xaxis – Ad Industry’s Most Comprehensive Audience Buying Solution
New Business Houses World’s Largest Pool of Audience Data; Offers More Consumer Touchpoints Than Any Other in the Industry
NEW YORK - GroupM announced the...
Largest Sharing Platform Partners With Largest Data Exchange to Deliver Social Audiences
BlueKai Deal Marks Clearspring’s First Data Exchange Integration
McLean, Va. – Clearspring, provider of the largest online content sharing and analytics platform, AddThis, announced that...
Interview: Jeff Weitzman, CMO Buysight, On The Resurgence of Display Advertising
In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.
Nielsen to Integrate Set Top Box Data From WPP’s Kantar Media into Local TV...
NEW YORK - Nielsen, a global information and measurement company, and Kantar Media, a unit of Kantar, a leading information, insight and consultancy group...
AOL Canada Teams up with comScore; Offers New Campaign Evaluation Tool to Customers
TORONTO - AOL Canada is the first publisher in Canada to partner with comScore, Canada’s leading audience measurement service, to offer their new campaign...
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers
New IAB Study Finds That Higher-Income Americans – Hardest to Reach Via Traditional Media – More Likely to Be Aware of New Products, Companies...
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