Behavioral Targeting

Jumptap, the leader in targeted mobile advertising, today announced a partnership with Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. The partnership is designed to support consumer notice and choice through the creation and implementation of the 'AdChoices' Icon in mobile web and app advertisements.

Following confirmation of the agreement between the Digital Advertising Alliance (DAA) in the US and the European Interactive Digital Advertising Alliance (EDAA) in Brussels, Evidon – the world leader in empowering consumers and businesses to see, understand and control data online – is proud to announce its status as a Provisionally Approved Icon Provider for businesses in Europe to comply with the European Interactive Digital Advertising Alliance’s Self-Regulatory Programme for Online Behavioural Advertising using the industry standard Advertising Option Icon.

Buysight announced at the Internet Retailer Conference and Expo that it has added current myGengo and former Criteo exec Jeff Mills to the company's Advisory Board. The interactive media veteran brings a wealth of experience in sales and marketing for interactive media generally and retargeting and behavioral advertising specifically. Mills currently serves as Chief Revenue Officer at myGengo, a company providing language technology for online retailers.

The Digital Advertising Alliance, (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, raised concern today about Microsoft’s decision to embed Do Not Track (DNT) functionality as a default setting in version 10 of its Internet Explorer (IE) browser.

Adobe Systems Incorporated (NASDAQ:ADBE) announced enhancements to Adobe® TagManager, creating a highly flexible privacy solution that helps digital advertisers and publishers give consumers notice and control over how their data is used online. The solution will initially focus on managing third-party cookies used for behavioral advertising, a requirement of the ePrivacy Directive.

LiveRail, provider of the world’s largest real-time online video ad platform, announced today that if has formed a partnership with TRUSTe, the leading online privacy solutions provider, to help video advertisers achieve reliable, scalable, and cost-effective compliance with the DAA Self-Regulatory Program for Online Behavioral Advertising.