Ad Ops Daily Bits: March 13 2009
- Advertisers Get a Trove of Clues in Smartphones
"The millions of people who use their cellphones daily to play games, download applications and browse...
Google Introduces Behavioral Targeting Through Google Ads
Yesterday's post in the Google AdSense global blog* confirms what we all thought it would happen: that Google will finally make a business decision...
Zad Mobile’s Advertising Platform (ZMAP) Powers Indosat’s Launch of Sim Card IM3 i-klan
SAN FRANCISCO - Zad Mobile’s Advertising Platform (ZMAP), a multi-channel mobile advertising solution, is being used by PT Indosat Tbk (Indosat) (NYSE:IIT) (idx:ISAT) to...
Key Advertising Groups Committed to Strong Industry Self-Regulation and the Development of Privacy Guidelines...
NEW YORK - Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of...
Black Women Say Advertisers Don’t Know How to Talk to Them, According to Lattimer...
Six Psychographic Profiles of Black Women Emerged
ATLANTA - 86% of African-American women say that advertisers need to do a better job of talking to...
Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and...
NEW YORK - Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral...
Sales During Online Holiday Shopping Season Decline by 3 Percent
Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases
RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world,...
Mediaplex Releases Dynamic Behavioral Targeting Suite
Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance
WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today...
Chitika Lets Online Advertisers Tap the Power of Consumer Search
Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites
MARLBOROUGH, Mass. - Chitika Inc.,...
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