Ad Targeting

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of...

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering...

The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad...

How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK -- LoopMe, the outcomes-based advertising platform, today...

Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM),...

NEW YORK -- Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad...

Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets VANCOUVER, Wash. -- ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions,...

Miami, Florida – Adsmovil, a leading digital advertising company with direct relationships with 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, is pleased to...