Ad Targeting

Powerful New Capability Predicts Social Content Performance to Maximize Engagement LONDON - Adobe Summit EMEA, The Digital Marketing Conference - Adobe Systems Incorporated (Nasdaq: ADBE) announced a powerful...

Shiny Ads has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.

Adobe Systems Incorporated (NASDAQ:ADBE) announced significant updates to Adobe® AdLens™, its cloud-based, media optimization technology. AdLens, the first integrated platform to manage and optimize search, display and social advertising as a unified campaign, now offers seamless data integration with Adobe SiteCatalyst®.

Expanded platform from business audience leader enables brands to power top marketing technologies with business demographic data SAN FRANCISCO – Bizo, the global leader in...

Launches Open Access Project with Data on +100 National TV Ad Campaigns NEW YORK - Simulmedia, a pioneer in audience-based television ad targeting, today at...

New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across...

Enables enterprise marketers to target customers with highly relevant display ads based on cross-channel email engagement behavior REDWOOD CITY, Calif. - StrongMail announced that it has...

SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today released...