Ad Targeting

Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK - Adform, Europe’s leading advertising technology platform, has appointed Holger...

The Leads Generation Platform Targeting Latinos to be Available in More Than 20 Markets by Year-End SEATTLE & SANTA MONICA, Calif. - Entravision Communications Corporation (NYSE: EVC),...

ADmantX, a unique Web service that offers spot-on ad targeting using the most advanced semantic processing on the market, today announced that the company's advanced contextual targeting data is now available through AppNexus, the world leader in real-time advertising technology. New advanced contextual analytics for ad targeting, such as those offered by ADmantX, are a hot commodity as advertisers and publishers look to meld big data with real-time bidding capabilities.

The market's most advanced contextual targeting for advertising, offered by ADmantX, is now available to AppNexus platform members as an AppNexus App. ADmantX, the next-generation...

Clients, Including Nielsen Online Audience Segments - TV Viewing, Now Able to Retain Sales Control While Riding eXelate's Data Pipes, Powered by 1MM Platform...

New video capability is powered by unique retailer, manufacturer and e-commerce data BOSTON - OwnerIQ, the inventor of Path to Purchase Media, has announced the launch...

LiveRail, provider of the world’s largest real-time online video ad platform, announced today that if has formed a partnership with TRUSTe, the leading online privacy solutions provider, to help video advertisers achieve reliable, scalable, and cost-effective compliance with the DAA Self-Regulatory Program for Online Behavioral Advertising.

VivaKi’s dedicated R&D unit for next generation advertising practices and products – and BlueKai – the world's most connected customer data cloud for data management, analysis and activation – have co-developed a new data platform called Audience Insights that will provide marketers with unmatched scale, data aggregation capabilities and safety standards. The announcement was made earlier today at the 2012 iMedia Agency Summit in Colorado Springs, CO.