Retargeting

YP Audience Extension Rounds Out Portfolio Additions Across Mobile, Search and Display NEW YORK - YP, a leading local marketing solutions provider, is announcing the...

ANDOVER, MA - Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart Zones, announced the commercial availability of its automated...

Costs per registration and share decreased in Q3, while costs per subscription jumped dramatically; marketers cautioned to prepare for increased costs per action (CPA)...

Offers mid-market advertisers ability to quickly, easily and affordably launch programmatic display prospecting and retargeting campaigns SAN FRANCISCO - Adadyn, a global advertising technology provider,...

FAIRFIELD, Conn. - CertainSource, the leading B2C customer acquisition management company, announced that its CEO and Co-Founder Neil Rosen will present at this year’s...

Marketers seek more sophisticated targeting methods to move beyond retargeting and behavioral targeting NEW YORK - AdTheorent, Inc., a technology company whose data-driven predictive solutions are...

Advertisers can now segment and target consumers based on where they went in the real world with new and improved precision San Mateo, Calif. and...

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

Adform partners with ADmantX to utilise its advanced cognitive technology and unique machine learning system to improve targeting and personalisation of ad campaignswith the...