Retargeting

Integration of Jivox IQ and AppNexus Programmable Bidder gives marketers unprecedented power to transform retargeting ads into highly effective sales-conversion campaigns with sophisticated message...

NEW YORK - Tremor Video, Inc. (NYSE: TRMR), a leading provider of software for video ad effectiveness, announced it has expanded its exclusive partnership...

New Self-Serve Platform Provides Powerful Creative Suite, Fast Pixel Implementation, Premium Inventory, And Fully Transparent Reporting And Pricing AUSTIN, Texas - SteelHouse, an advertising software...

LONDON - MainAd, an advertising technology company that specialises in display and retargeting ad campaigns, has launched its flagship proprietary technology ‘Logico’, which through...

According to a study* of 2,000 regular Internet users, conducted by inbound marketing agency Digital Media Stream, consumers are three times more likely to...

TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital...

Enables Advertisers to Flexibly Segment Audiences Based on In-App Events For Maximized Retargeting Efficiency and Increased ROAS BERLIN and SAN FRANCISCO and SEOUL - AppLift, a...

RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, welcomes a new research division, AI Marketing Lab. It will...

Retargeting ads don’t influence purchase behavior as much as previously thought – but it’s because nearly all retailers rely on a flawed approach BOSTON -...