Solbright Recognized in “Best Ad Technology Platform” Category at AOP Digital Publishing Awards 2010
Ad Operations Solutions Leader Shortlisted by Prestigious Industry Organization
NEW YORK - Solbright, delivering solutions that drive the business of digital advertising, announced that it...
IAB Enriches Educational Offering with Launch of On-Demand Training
Top-Tier Interactive Training Delivered Anytime, Anywhere
NEW YORK - The Interactive Advertising Bureau (IAB) announced the launch of “IAB Professional Development On-Demand,” a comprehensive educational...
PubMatic Releases Web Ads Analysis Tool That Allows Publishers to Quickly Eliminate Unwanted Ads...
PubMatic Ad Inspector Offers One?Click Analysis to Identify, Adjust or Block Improper, Faulty or Malicious Ads Served on Their Sites
PALO ALTO, Calif. – (June...
AdMeld Releases FireMeld, The First Web Browser Extension for Ad Operations Professionals
New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites
New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the...
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP
Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies...
Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP
Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are...
Trafficking 101: How to Traffic Tristitials from snap2eyes in DoubleClick DFP
Although not widely used (yet), Tristitials may be something you're bound to bump into if you spend enough time in an Ad Ops position....
Akamai Completes Acquisition of acerno
CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM) announced it has completed its acquisition of acerno, a privately held company based in New York,...
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