Ad Operations

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts. Despite television coming a...

•       New technology allows brands to target precisely at scale without the need for cookies•       Real-time updates between ad calls...

Empowering publishers, brands, and technology providers with real-time person-level marketing capabilities, without relying on third-party cookies LiveIntent, the people-based marketing platform powered by the email...

London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining...

Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for digital advertising with...

New API-based approach to contextual targeting doesn’t rely on Apple’s IDFA or Google’s AAI, instead utilises over 700 contextual data points to match publishers...

●       The Trade Desk now offers Unified Semantic Targeting, which integrates Semantic Contextual Targeting with Semantic Audience Targeting, combining current content consumption with previous interests. ●       Omnicom...

Full-featured product suite offers data-driven insights and tools to drive efficiencies and effectiveness in producing, testing, analyzing and managing ad creative at scale SAN FRANCISCO...

Banner X Marks the Desired Spot for Online Brands NEW YORK -- CitrusAd unleashes Banner X on their retail media platform in the USA which...