Ad Operations

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital...

A MediaPost article published today by Tanya Irwin announces the possible launch of a new ValueClick Media product, Precision BT. It is expected that...

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

NEW YORK, NEW YORK (July 21, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies...

NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation,...

A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: - OpenX API -...

Unicast has just announced the launch of their premium rich media ad platform, named Universe. According to the announcement that found its way to my...

Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in...

What seemed to be a slow news Friday (I haven't had anything prepared to post today!) turns out quite different. The IAB has yet...