NielsenIQ and Qualtrics Announce New Partnership to Help Brands Drive Sustainable Growth
Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions
CHICAGO -- NielsenIQ, the industry leader in global measurement and data...
Quantcast Reveals Cookieless Innovations for the Quantcast Platform
Quantcast, a global advertising technology company, today announced key innovations to the Quantcast Platform, which allows publishers, advertisers, and brands to know and grow...
GWI Revolutionizes Market Research with Brand-New Platform, Democratizing Access to Impactful Audience Insights
The new platform powers market research that enables every business to know its audience
New York - GWI, the leading target audience insight company, today...
RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...
Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts
NEW YORK — RTB House, a global company...
Australian Ad Tech Veteran Trent Silins Launches Kopa, a Full-Service Contextual Data and Technology...
As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation,...
Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities
Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time
MOUNTAIN...
Covatic Partners With CACI to Enable Ground-Breaking on-Device Acorn Segmentation
The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge
London,...
CTV Ad Server Publica Launches Elea AI, a New Solution Utilizing Machine Learning to...
Palo Alto based CTV Ad Server Publica today released a new solution that lets streaming publishers harness the power of Artificial Intelligence (AI) to...
AdPlayer.Pro Video Ad Tech Provider Releases Significant Upgrades to Its Ad-enabled Video Player
AdPlayer.Pro, an international provider of outstream video advertising solutions has introduced a series of significant upgrades to the company’s ad-enabled video player tech.
According to...
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