the Rubicon Project ‘Finds Money’ for Majority of Top U.S. Newspaper Publishers
Revenue in Premium News Segment up 80% Q1 ‘09 vs. Q4 ‘08
LOS ANGELES, NAA MediaXchange – the Rubicon Project, an advertising technology company focused...
Ad Operations Interactive (AOI) is the Exclusive Global Reseller of the New Ad-Juster 3rd...
Ad-Juster solves two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification.
Jesse Poppick, President of AOI, is looking forward...
24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA
Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers
NEW YORK - 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream®...
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...
Technological Partnership Between Smart AdServer and Alenty
Paris, 5 March 2009 - Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for...
IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB)...
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
Jivox Introduces Industry’s First “Video Engagement Score” to Measure Online Video Ad Performance-Driven Interactions...
New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network
SAN MATEO, Calif. -...
Jivox Launches New Version of Service Making Video Ads More Engaging and Measurable
Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first...
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