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Tremor Video Launches Mobile Creative Platform for Easy Ad Delivery Across Multiple Devices

Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.

SeaChange and Avail-TVN Demonstrate Multi-Screen Ad Targeting Ecosystem at The Cable Show

SeaChange International (Nasdaq: SEAC) and Avail-TVN, leaders in video advertising and digital media services, respectively, used The Cable Show to demonstrate an ecosystem for targeted advertising in broadcast and on-demand streams viewed on TVs, PCs and tablets. Taking advantage of the SCTE 130 specification, the companies are enabling Avail-TVN provisioned content to have video-on-demand (VOD) ads inserted on-the-fly from the SeaChange Infusion™ advanced advertising platform.

Sharethrough Launches Sharethrough.tv

Sharethrough, a native video advertising platform, today announced the launch of Sharethrough.tv, the industry’s first interactive discovery app designed expressly to find brand videos and the agencies that created them. Sharethrough.tv is a tool for brand marketers, advertising agencies, producers, press, bloggers and anyone with a passion for great video content to stay on top of the most recent brand videos spreading through pop culture.

comScore Releases April 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

Bizo’s Self-Service Retargeting Solution Offers Fast On-Ramp to High-Performance Display Ads

Bizo, the global leader in business audience marketing, today announced general availability of Bizo Retargeting, Self-Service Edition, a new offering that enables any marketing organization to quickly tap the power of display ad retargeting for as little as $5 per day. Bizo Retargeting is the first self-service retargeting platform specifically designed for business audience marketers.

Ace Metrix Brings Game Changing Targeting to Its Creative Effectiveness Platform

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix TARGET™, a key addition to its growing real-time analytics platform that allows advertisers to identify specific key audiences and access creative ad performance data for their ads and their competitors.

ValueClick Media Beefs Up Digital Video Offerings

ValueClick Media, a division of ValueClick, Inc. (NASDAQ:VCLK), announced the launch of its new digital video ad platform, ValueClick Video. Armed with industry leading targeting capabilities and optimization technology, ValueClick Video empowers advertisers to effectively reach and engage their audiences in a medium that is expected to become a major component of interactive advertising.

Adap.tv Platform Unveils New Video Advertising App Center

Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one. Built on Adap.tv’s open platform, the App Center is a centralized place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.

Yahoo! Digital NewFront Provides Sneak Peak at Programming Line-Up for 2012 and Beyond

Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, showcased a stellar line-up of original video for its monthly global audience of 700 million users at its Digital Content NewFront event today in New York City. Top Hollywood talent and industry leaders such as Tom Hanks, Anthony Zuiker, Ben Sherwood (ABC News), Bob Bowman (MLB), Ken Marino, Fabio Vivani (Top Chef) in addition to surprise guests, took part in Yahoo!’s event.

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