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New Brand Spotlights Videos that are Relevant NOW Across 14 Content Channels NEW YORK - AOL launched AOL On, a platform of AOL’s complete video offerings...

Exponential Interactive, the global digital advertising company, has appointed Sandy Shanman as General Manager, Mobile, to run its newly launched AppsnackTM, advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers.

Display advertising specialist Adform has today announced that it is opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase in media agencies and online advertisers looking for local support in running display marketing campaigns in the Portuguese market, which previously had been largely run out of Spain.

Exponential Interactive, the global digital advertising company, today launched Appsnack (TM), a mobile advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers. Appsnack provides advanced HTML5 rich-media advertising that delivers sophisticated and engaging brand experiences that behave like bite-sized apps, hence the name Appsnack. The ads enable users to engage with video, product info, and, for example, locations of nearby retail stores. Appsnack will use Exponential’s e-X Advertising Intelligence platform to bring advanced audience targeting to mobile ads, so brands can reach their prospective customers and engage them with relevant, high-impact campaigns.

AOL, Inc. (NYSE: AOL) announced it will offer marketers guaranteed audience delivery for online video advertising campaigns bought across its properties. This is the first time that online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web. AOL will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target audience.

Ooyala, the fastest-growing company in online video, introduced a new innovation in content discovery that enables publishers to dramatically improve monetization of multi-screen video. In pre-release with select customers, the technology is already driving a 4X increase in consumer engagement, meaning longer viewing periods, more videos completed and increased revenue.

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

mediaFORGE, the leader in dynamic display media innovation, is proud to announce the addition of two industry thought leaders to its advisory board, Neal Richter, PhD, and Qayed Shareef.

BrightRoll, the world’s largest provider of digital video advertising services, today announces it is teaming up with Google’s AdMob to allow publishers and developers to seamlessly integrate video ads into their mobile apps and generate revenue from premium advertisers.