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OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, announced that it will support the buying and selling of the Interactive Advertising Bureau’s (IAB) new online ad units through OpenX Enterprise, the company’s Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units (the “Rising Stars”) and are the first such units to be approved by the IAB since 2003.

Demand Media® (NYSE: DMD) announced the introduction of a suite of rich media advertising units that incorporate its new Social Feed ad management tools. These tools allow advertisers to deliver customized social media content directly into their live rich media ads – including ads that feature video, audio, Flash and HTML5. In the coming months, brands like Klondike, American Egg Board and Purex, in addition to other leading marketers, plan to launch campaigns using the new products on Demand Media’s properties, which include eHow, LIVESTRONG.COM, Cracked and typeF.

Think Realtime, which provides advertisers with an infinitely scalable, fully automated system that optimizes the purchase of RTB-enabled banner inventory, has named Chris Smith, former President of VIBE Lifestyle Network, to the newly created position of Senior Vice President, Sales and Marketing. Based in Think Realtime's New Jersey headquarters, Mr. Smith will drive revenue and build a national sales team.

Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, today announced the launch of the Adap.tv Upfront Marketplace, the first media buying platform to automate the way of securing future inventory across multiple screens. The new offering will reduce the amount of time and money spent by media buyers and sellers on managing this once time-consuming process.

Amplify Social's Virtual Fan Network today launched VFN Golf division to extend to the world of golf its proprietary platform that enables professional athletes to monetize and amplify their digital presence. VFN Golf launches with iconic PGA TOUR champion Fuzzy Zoeller, World Golf Hall of Famer Nick Price, Big Break winner and model Blair O’Neal, and LPGA rising star Alison Walshe. Mike Galeski, formerly of Peter Jacobsen Sports and Callaway Golf, joins Amplify as Director to run the VFN Golf division.

AOL, Inc. (NYSE: AOL) announced the beta launch of Pictela Enterprise, a technology platform for the design, delivery and management of Premium Format ad units across the Web. Pictela Enterprise gives advertising agencies a clean, simple, guided self-service interface to manage all their clients’ brand assets and efficiently serve them into premium online display ads.

AOL Inc. [NYSE: AOL] announced that the Interactive Advertising Bureau's (IAB) Portrait and Pushdown display advertising formats, winners of the IAB’s 2011 "Rising Stars" competition, are among the new official standard formats. The IAB made the official announcement at its 2012 Annual Leadership Meeting’s Creative Showcase yesterday. The Portrait and Pushdown are part of AOL’s Premium Formats offering, powered by its ad tech company Pictela.

Driving richer brand marketing across smartphones, tablets, and other mobile devices, the Interactive Advertising Bureau (IAB) today unveiled the five winning Mobile Rising Stars ad concepts of its first-ever “Mobile Rising Stars” competition, at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space” at the Fontainebleau Hotel in Miami Beach. These formats are intended to work across all major mobile platforms and allow mobile ad buys at the same scale and scope as typical online display buys. The contest amassed a pool of over 60 innovative submissions, coming from more than three dozen companies.

Since their introduction in 1996 and most recent update in 2003, the IAB Standard Ad Units helped to create the modern, scalable digital advertising industry. Today over 80 percent of display ads sold have followed IAB standards. To drive the industry forward and create new opportunities for dynamic brand advertising, IAB released a new Standard Ad Unit Portfolio at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space,” which includes a new range of formats designed to meet marketers’ communications needs across the purchase funnel. Among these are the IAB Rising Stars Display ad units, six new interactive ad units developed and tested in partnership with leading publishers and agencies in the digital world.