In-App Ads

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...

77% of app developers are considering moving from waterfall to real-time unified auctions, due to accuracy, transparency, and more granular user data BERLIN -- Fyber...

Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement SAN FRANCISCO --...

App Publishers Gain Valuable Data Insights into LTV and ARPU with  New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion San...

AppsFlyer study sheds light on in-app spending patterns of mobile users around the world; iOS users spend nearly 2.5 times more than Android users San...

Tremor Video Can Now Optimize to Moat Measured Viewability in Real Time Across All Screens NEW YORK - Tremor Video, Inc. (NYSE:TRMR), a provider of...

Sizmek first company to have ad serving function accredited to measure delivery across desktop, mobile web and mobile in-app London, UK - Sizmek (NASDAQ: SZMK), the...

Conversant, the leader in personalized digital marketing, announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns. “Conversant has...

Rubicon Project Debuts FastLane Header Bidding Solution for Desktop, Mobile and In-App Content Creators - Publishers Experience Triple Digital Growth In CPMs LOS ANGELES -...