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Interview: Sharethrough’s Hanz Kurdi Discusses the Importance of Native Advertising Inventory

Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.

Mojiva First to Deploy blurbIQ’s Mobile Interactive Video Platform

blurbIQ Inc., a video advertising solution provider, today announced that Mojiva, has become the first company to deploy blurbIQ’s patent-pending cross platform interactive video advertising solution for mobile. Mojiva, the mobile ad network reaching more than one billion unique devices globally, will have exclusive rights to offer blurbIQ’s game mechanics technology to its growing base of Fortune 1000 advertisers seeking higher interaction rates and performance metrics.

BrightRoll Selected by Google as the First Integrated Mobile Video Ad Provider

BrightRoll, the world’s largest provider of digital video advertising services, today announces it is teaming up with Google’s AdMob to allow publishers and developers to seamlessly integrate video ads into their mobile apps and generate revenue from premium advertisers.

Tremor Video’s Interactive Ads Help Feeding America and the Ad Council Raise Awareness of...

Nearly 49 million Americans, including over 16 million children, struggle with hunger according to the U.S. Department of Agriculture. To help raise awareness about the hunger crisis in America, Tremor Video, the largest independent online video technology company, assisted Feeding America, the nation’s leading domestic hunger-relief organization and the Ad Council, in driving online awareness by actively engaging audiences over a two month period through interactive online video ads. The online video campaign was the result of a donation from Tremor Video, who worked with the Ad Council to contribute online media to the cause.

SAS® Intelligent Advertising for Publishers Heats Popcornflix Growth

SAS, the leader in business analytics and integrated marketing management, is providing cloud-based ad server technology to Popcornflix, a rapidly growing, free streaming digital movie platform. SAS Intelligent Advertising for Publishers, part of the SAS Customer Intelligence portfolio, helps Popcornflix improve the way it monetizes content through ad placements.

Collective and Targeted Victory Partner Together for Enhanced and Targeted Political Advertising Campaigns

Premier digital marketing agency Targeted Victory announced today that they are forming a strategic partnership with Collective, Inc., a leading full service provider of media and technology solutions for display and video advertising.

Visualtising to Launch Advanced Video Supply Side Platform at ad:tech New York

After more than one year in development, Altitude Digital, a leader in online display advertising, is officially releasing its robust and one-of-a-kind video platform, Visualtising, at the ad:tech conference in New York.

StreamGuys And AdsWizz Monetize Internet Radio for All Classical Portland

BAYSIDE, CALIFORNIA – All Classical Portland, an independent, non-profit radio station with an FM presence in several Oregon markets, this year celebrates its 30th anniversary...

Q1Media Generates New Video Ad Inventory with AdExcite Video Exchange

Company’s Demand Partners Can Reach Unduplicated Video Viewing Audience AUSTIN, Texas - Q1Media, Inc. reported that it has launched its AdExcite Video Exchange to provide critically-needed...

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