CPC Advertising

Investment Positions Autobytel to Capture Larger Share of Online Automotive Revenue; Help Auto Manufacturers Reach Highly Targeted Car Buyers IRVINE, Calif. & MIAMI - Autobytel Inc. (Nasdaq: ABTL), the...

NEW YORK - adMarketplace named Vincent Meyer as its Vice President of Business Development. Meyer will lead the search advertising company’s publisher acquisition efforts. “I’m attracted...

New self-serve pay-per-click (PPC) job advertising solution allows employers and agencies to quickly and easily advertise job listings on SimplyHired.com and thousands of partner...

Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based...

Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are...

NEW YORK - adMarketplace (www.adMarketplace.com), the leader in search network advertising, and Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, announced a partnership...

The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, released its State of Paid Search Report. The report found that across all search engines, click traffic increased by 27 percent year over year, and U.S. impressions have increased by 21 percent. The quarterly report analyzes aggregated client data on paid search marketing trends across search engines, devices, and industries on a year over year (YoY—Q3, 2011 to Q3 2012) and quarter over quarter (QoQ—Q2 2012 to Q3 2012) basis.

Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today launched Infolinks In3, a new suite of real time intent-based advertising products that creates new revenue opportunities for website publishers and maximizes returns for advertisers. Simultaneously, Infolinks announced Dave Zinman as its chief executive officer. Zinman is the former GM of Display at Yahoo! and is credited as co-inventor of the ad server.

ValueClick, Inc. (NASDAQ: VCLK) today announced the divestiture of Search123, its self-service paid search business operating in Europe.