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Content Capsule Technology Turns Banner Ads into Microsites, Creates More Engaging Healthcare Advertising Solutions

PRINCETON, N.J. - Marketing technology company NextWorks has introduced a new application of its Content CapsuleTM platform that allows healthcare brands to turn a...

TapInfluence Surpasses $1M in Monthly Influencer Payouts; Releases Influencer Marketing Benchmarks on Cost Per...

Data enables marketers to confidently invest in influencer marketing, predict campaign performance and prove ROI BOULDER, Colo. - TapInfluence, the only influencer marketing SaaS platform...

Adadyn Enhances Self-Service Ad Platform with CPC Pricing and Demo Targeting

New features strengthen commitment to making advertising technology simple and approachable for marketers of all sizes SAN FRANCISCO - Adadyn, a global advertising technology provider,...

IDG and Google Partner to Offer 100% Viewable Advertising Globally

NEW YORK - IDG Communications, the world’s largest technology media, data, and services company, announced a new program offering 100% viewable ads, giving advertisers...

Unruly Launches New Outstream Video Ad Format With The Sun, MarketWatch, and News.com.au

In-Article Format Injects Video Ads Within Editorial Content, Providing Advertisers with High-Performance Video Solution and Publishers with New Opportunity to Monetize Traffic from Search...

wywy Launches Industry First TV Ad Syncing Campaign Using Google Search with eHealth.com

New campaign syncs online health insurance exchange’s TV advertising with Google paid search campaigns NEW YORK – wywy, a leading TV syncing advertising technology company,...

CCDR Media Launches Click-to-Call Product, Bullish on “Beyond the Click Performance” as Evolving Direct...

CPXi Division Selects Leading Call Intelligence Company, Invoca, as Attribution Platform NEW YORK, NY - CCDR Media, the cross-channel direct response division of digital media...

Interview: Vince Meyer, adMarketplace VP of Business Development, Discusses the AutoWeb Partnership

Following yesterday's announcement, adMarketplace VP of Business Development Vince Meyer offers more insights into what the partnership with AutoWeb means and what automotive advertisers...

inPowered Introduces End-to-End Platform to Combat Clickbait and Drive Brand Engagement with Promoted Content

inPowered 2.0 Is the First Content Promotion Platform to Only Charge for Actual Engagement with Content SAN FRANCISCO - inPowered, the company that enables advertisers...

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