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Solve Media Uncovers $1.5 Billion in Wasted Ad Spend

Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.

LookSmart Expands Pay-Per-Click Network to the UK and Australia

SAN FRANCISCO, Apr 16, 2008 - LookSmart, Ltd. (NASDAQ:LOOK), an online advertising and technology solutions company, today announced the expansion of its performance advertising...

Tablet and Mobile Marketing in Front Seat with Strong Growth and High Engagement

Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based...

ADSDAQ Assumes You’re Only Making $0.50 CPM with Google AdSense

Shame on me. I promised not to do it again but I gave in and succumbed to trying yet another ad network for the...

Bellatrix Media Announces Launch of American Target Network

Unwired Network Providing Nationwide Advertising Footprint at a Fraction of the Cost for Cable TV; ATN Enables Customized National, Regional and Local Buys with Increased...

DataFeedWatch: The 10 most profitable Google Feed Optimizations

Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are...

adMarketplace Integrates With Kenshoo to Help Search Advertisers Increase Efficiency and Improve Cross-Platform Insights

NEW YORK - adMarketplace (www.adMarketplace.com), the leader in search network advertising, and Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, announced a partnership...

Rakuten LinkShare to Acquire mediaFORGE

Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.

Metacafe Gets to Monetize Content from 12 New Video Content Providers

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe...

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