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AdTheorent Launches “Cost Per Incremental Visit” Ad-Pricing Model

Leveraging Industry Leading Machine Learning and Predictive Capabilities, Advertisers Pay Only for Ads That Yield Incremental Visits to Stores and other Advertiser Destinations NEW YORK...

Rethinking Advertising Metrics to Demonstrate Brand Value

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

NEW YORK – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV)....

ExoClick Introduces CPM for Its Popular In-Stream Video Ad Format

Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35...

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement...

eLocal Acquires Felix and CityGrid to Further Expand Performance-Based Advertising Platform

CONSHOHOCKEN, Pa. -- eLocal today announced the acquisitions of Felix and CityGrid. @eLocal acquires Felix and CityGrid to expand its performance-based advertising platform for local, regional...

Clickbooth Awarded Top CPA Network Honors for Third Consecutive Year; Industry Best Campaign Management...

SARASOTA, Fla. -- Clickbooth, the recognized leader within the online “Performance-Marketing” industry that enables brands to increase revenue through data-driven “Cost-Per-Action” marketing, announced that...

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge™ gives content creators unprecedented access to advertisers and enables them to monetize their content through sponsored ad placements COSTA MESA, Calif. -- Veritone...

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