Ads by Pricing

Criteo, the global leader in performance display advertising, today announced support for Facebook® Exchange, which enables real-time bidding on Facebook.

Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.

MassiveImpact Ltd, the world’s leading provider of performance mobile advertising, announces today that the company has consistently yielded high returns for targeted mobile advertising campaigns. Many of MassiveImpact’s advertising customers consist of Fortune 500 companies in the finance, insurance, gaming, mCommerce, and education industries and include well-known brands, such as: Citibank, Gameloft, AIG Insurance, OK Bank, AIA insurance, Zed ZA, and other global companies.

Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.

Revenue from adMarketplace’s search syndication network grew 112% in the first quarter from the same period last year, as it continues to innovate and consolidate the $10 billion search syndication market.

SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 at the Hyatt Regency Toronto, offers a full slate of advertising and PPC panels and presentations for experienced and hands-on advertising and marketing professionals. The session, Driving Mobile Traffic: PPC and SEO, will take the experienced marketer to the next level of marketing to smart phones and tablets with inexpensive and effective strategies. “As the level of expertise in the industry has accelerated, so has the programming,” said Andrew Goodman, Page Zero Media, SES Advisory Board member and conference speaker. “While we’ve included advanced panels and presentations to address experienced advertising and marketing professionals, we continue to expand our content for newcomers eager to get on the fast-track,” Goodman added.

SAY Media announced its cost-per-exposure (CPX) pricing model and the availability of “Content Ads” – a new ad product designed to meet the unique needs of small- to medium-sized businesses – that will be billed on the company’s new exposure-based pricing methodology. Helping lead the industry shift away from an impressions-based pricing structure and toward a more accountable and transparent model, SAY Media has developed the technology needed to ensure advertisers get the most value by charging only for ads that are visible within a user’s browser.

Digital marketing intelligence provider AdGooroo (www.adgooroo.com) unveiled Industry Insight, a versatile search marketing dashboard that provides advertisers and agencies with instant access to the world’s largest search intelligence database, including years of proprietary pay-per-click (PPC) data on virtually every industry and advertiser.