Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear...
NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...
Joint Study by Audacy and Veritonic Reveals How to Make the Most Effective Audio...
NEW YORK -- Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in...
Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.
The arrangement will help optimize supply...
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...
LightBox TV Appoints Sam Finegan as SVP Demand
LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this...
StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization
Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.
BAYSIDE, CALIFORNIA...
ShowHeroes Group Announces Landmark UK Partnership with Skyrise
The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities
ShowHeroes Group, a global leader in digital video content,...
Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT
Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape.
Waymark, a...
Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV
BENTONVILLE, Ark. & SAN JOSE, Calif. -...
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