Advertising Regulations

Premier Political Statistician Nate Silver to Open Event with Keynote Addressing the World of Data-Driven Predictions NEW YORK - This year, the Interactive Advertising Bureau (IAB)...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that solutions across its audience measurement, mobile and advertising effectiveness product suites have been certified in Europe by leading industry associations, ABC UK and OJD. ABC (Audit Bureau of Circulations) is the industry body for media measurement, that manages and upholds standards which reflect media industry needs and offers audit and compliance services to check that data and processes meet these generally accepted industry standards. OJD (Información y Control de Publicaciones) is a Spanish industry body that verifies circulation and audits web analytics and online audience measurement solutions.

eyeReturn Marketing announced today it has joined the Network Advertising Initiative (NAI), the industry’s self-regulatory body for setting the standard for online privacy standards. eyeReturn Marketing is a leading provider of agency ad-serving services and recently launched eyeDemand, Canada’s premium Demand-Side Platform (DSP). eyeReturn Marketing joins the industry body as the first Canadian DSP, alongside more than 90 online advertising companies, including the 15 largest advertising networks, data exchanges, and marketing analytics service providers.

ZEDO, the leading independent global ad platform partner for publishers, today announced that it has become a member of the Network Advertising Initiative (www.networkadvertising.org), a coalition of over 90 online advertising companies committed to complying with self-regulatory standards that establish and reward responsible business and data management principles.

Following confirmation of the agreement between the Digital Advertising Alliance (DAA) in the US and the European Interactive Digital Advertising Alliance (EDAA) in Brussels, Evidon – the world leader in empowering consumers and businesses to see, understand and control data online – is proud to announce its status as a Provisionally Approved Icon Provider for businesses in Europe to comply with the European Interactive Digital Advertising Alliance’s Self-Regulatory Programme for Online Behavioural Advertising using the industry standard Advertising Option Icon.

The Digital Advertising Alliance, (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, raised concern today about Microsoft’s decision to embed Do Not Track (DNT) functionality as a default setting in version 10 of its Internet Explorer (IE) browser.

Until now, the digital advertising field has lacked professional benchmarks such as the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with the announcement by the Interactive Advertising Bureau (IAB) establishing the first-ever educational standard for digital media sales forces with the launch of the “IAB Digital Media Sales Certification.”