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Advertising Reports and Studies

Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, and Optimization

Simplifies Workflow Efficiencies & Optimizes QR Code Performance NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising...
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Nearly Three Quarters Of Media Professionals Say Skillsets Need To Be Significantly Reshaped –...

More than half feel it important to recruit from outside the media industry to get fresh perspectives from other related industries 72% of global media...
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More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research

Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...

AdTech Spend to Reach $43.5 Billion Globally by 2029

Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
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System1: Adidas Ad a Huge Winner with Arsenal Fans

Adidas’ new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners With the new Premier League season underway, Arsenal have jumped...

Global eCommerce Market Poised to Reach $11.4 Trillion by 2029, Driven by Alternative Payment...

Hampshire, UK -- A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of...
Ad Tech Daily

Consumer Spending: Rise or Fall?

As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly balanced’...
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Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the...

The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris - Dailymotion, the leading...
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Mobile App Research Reveals 1st and 2nd Impressions Are Everything

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once...

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