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‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments

MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a pivotal study titled...
Ad Tech Daily

Particular Audience Named in Forrester Research’s 2025 NRF Innovators Report: Retail-Focused Tech Companies to...

NEW YORK -- Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Research’s 2025 NRF Innovators Report. This...
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North American Telecom, Media Firms Tap into Cloud, AI

New technologies provide ways to enhance connectivity, entertainment while containing costs, ISG Provider Lens™ report says STAMFORD, Conn. -- North American enterprises in the telecom,...
Ad Tech Daily

New AdTech Report Shows the Impact of AI on Creative Ad Production

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025...
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Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide

Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond NEW YORK -- Innovid (NYSE:CTV), an independent...
Ad Tech Daily

Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend...

37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery. 1...
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AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...

AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
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Emplifi Reveals Insights on Influencers and Sponsored Posts to Support Brands’ Social Marketing Strategies

Influencer sponsored posts drive the same engagement as non-sponsored posts, and a mix of macro and micro influencers best supports a brand's message NEW YORK...
Ad Tech Daily

TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...

MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...

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