Super Bowl Ads Shift from Stars to Stories and Humor Wins Big
XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact
NEW YORK --...
Businesses Pay More For Online Customers, But See 6.1% Drop in Conversions as User...
Contentsquare's 2025 Digital Experience Benchmarks Report highlights urgent need to optimize experiences as digital landscape transforms, AI dominates, and consumers demand excellence
New York, NY...
‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a pivotal study titled...
Particular Audience Named in Forrester Research’s 2025 NRF Innovators Report: Retail-Focused Tech Companies to...
NEW YORK -- Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Research’s 2025 NRF Innovators Report. This...
North American Telecom, Media Firms Tap into Cloud, AI
New technologies provide ways to enhance connectivity, entertainment while containing costs, ISG Provider Lens™ report says
STAMFORD, Conn. -- North American enterprises in the telecom,...
New AdTech Report Shows the Impact of AI on Creative Ad Production
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025...
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond
NEW YORK -- Innovid (NYSE:CTV), an independent...
Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend...
37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery.
1...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising
PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
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