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Advertising Reports and Studies

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Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry

Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures LONDON - Braze, a comprehensive customer engagement platform,...
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AdPlayer.Pro Outstream Video Ads Solution Provider Shares Industry’s Perspective on the State of Online...

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current...
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Ad blocking? The reports of its death are not exaggerated

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...
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67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...
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Facebook and YouTube Account for 49% of Online Video Ad Revenue in 2020

LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...
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CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...

Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences

Four B2B Brand “Superpowers” Hold the Key to Unlocking the Ultimate B2B Buyer Journey Columbia, MD – Merkle, a leading technology-enabled, data-driven customer experience management...
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Brands Matter: US$22 Trillion Wiped off Company Values in q1 2020, but Global Study...

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).While the global economy...

Record Shattering Political Ad Spending In the 2020 Election Cycle

$4.1 Billion of the $7 Billion Spent this Cycle in Political Advertising Spent Locally on Broadcast TV to Reach Voters ALEXANDRIA, Va. -- Advertising Analytics...

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