Emplifi Reveals Insights on Influencers and Sponsored Posts to Support Brands’ Social Marketing Strategies
Influencer sponsored posts drive the same engagement as non-sponsored posts, and a mix of macro and micro influencers best supports a brand's message
NEW YORK...
TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, and Optimization
Simplifies Workflow Efficiencies & Optimizes QR Code Performance
NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising...
Nearly Three Quarters Of Media Professionals Say Skillsets Need To Be Significantly Reshaped –...
More than half feel it important to recruit from outside the media industry to get fresh perspectives from other related industries
72% of global media...
More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...
AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
System1: Adidas Ad a Huge Winner with Arsenal Fans
Adidas’ new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners
With the new Premier League season underway, Arsenal have jumped...
Global eCommerce Market Poised to Reach $11.4 Trillion by 2029, Driven by Alternative Payment...
Hampshire, UK -- A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of...
Consumer Spending: Rise or Fall?
As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly balanced’...
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