Organic Search Serves Critical Role in Brand Building, New Survey Reports
Study shows over half of U.S. and UK consumers trust a brand more when it organically ranks higher in their search results
NEW YORK --...
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV
“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions
76 per cent of Canadians are now TV streamers, and 18 per...
Smartly.io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan to...
Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%)
NEW YORK -- Smartly.io, the leading digital advertising platform for creative...
New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers
Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the...
Viant Technology Earns Spot in G2’s 2023 Best Software Awards for Marketing & Advertising
IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023...
Algolia Report: Search Technologies Drive Revenue, Personalization Remains Integral
The Ecommerce Site Search Trends 2023 report reveals retailer takeaways on search technologies, personalization, and hybrid retail strategy
SAN FRANCISCO -- Algolia, the only end-to-end...
Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear...
NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...
Joint Study by Audacy and Veritonic Reveals How to Make the Most Effective Audio...
NEW YORK -- Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in...
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