Advertising Reports and Studies

PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI  REDWOODCITY, Calif. - PubMatic (Nasdaq:...

The report highlights key findings related to how convenience, reliability, and responsibility impact brand loyalty COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer...

Report Looks at Converged TV Adoption & Trends Across Australia SYDNEY & EDINBURGH, Scotland - TVSquared, the global leader in converged TV ad measurement and...

Latest analysis by Lumen Research highlights significantly more attention to ads on premium publisher websites The Ozone Project, the UK’s leading high attention digital advertising...

·        More than a quarter (26%) of consumers pay attention to ads if the information is relevant to them and their local area  ·        Over a third...

The new platform powers market research that enables every business to know its audience New York -  GWI, the leading target audience insight company, today...

The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi. The unified...

Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps WASHINGTON, DC – Online criminals who offer stolen movies, TV shows, games,...

The publication is now available to view on the European Commission’s website London, UK: A large-scale study of the impact of a Memorandum of Understanding...