North American Telecom, Media Firms Tap into Cloud, AI
New technologies provide ways to enhance connectivity, entertainment while containing costs, ISG Provider Lens™ report says
STAMFORD, Conn. -- North American enterprises in the telecom,...
New AdTech Report Shows the Impact of AI on Creative Ad Production
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025...
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond
NEW YORK -- Innovid (NYSE:CTV), an independent...
Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend...
37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery.
1...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising
PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
Emplifi Reveals Insights on Influencers and Sponsored Posts to Support Brands’ Social Marketing Strategies
Influencer sponsored posts drive the same engagement as non-sponsored posts, and a mix of macro and micro influencers best supports a brand's message
NEW YORK...
TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, and Optimization
Simplifies Workflow Efficiencies & Optimizes QR Code Performance
NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising...
Nearly Three Quarters Of Media Professionals Say Skillsets Need To Be Significantly Reshaped –...
More than half feel it important to recruit from outside the media industry to get fresh perspectives from other related industries
72% of global media...
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